“Like many in the fall of 2008, Amit Chatwani was done. Lehman Brothers had collapsed, the government had bailed out the American International Group, and the financial system was in chaos.”

“It was not the best time for Mr. Chatwani to continue writing his blog, Leveraged Sell-Out , a parody of the musings of young Wall Street bankers. And so, on Oct. 16, 2008, Leveraged Sell-Out went dark.”

“In his last post, ‘Remember the Titans,’ Mr. Chatwani wrote, ‘Teach your children about the days when even uttering the name Morgan Stanley made college students faint. Read them the pre-2008 league tables, and make your sons and daughters memorize them alongside the ones for multiplication. Do whatever it takes to keep the legend of Wall Street as it was truly intended live on.’”

“Now, after more than five years, the blog is back.”

“The blog before the financial crisis was about many things — money, women, New York. But at it’s core, it was about a kind of self-aware elitism. By the fall of 2008, the blog was generating 225,000 unique page views a month, according to a New York Times article.”

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Read full New York Times DealBook article here.